Our History

ARI was founded in 1999 by Robert Richards and now Axcel Recruiting Inc is an Executive Recruitment agency with a focus in CPG & Retail Sectors.

Robert Richards founded the company after several conversations with CPG industry leaders revealed serious Talent Aquistions problems.   As the industry evolved the issue of attracting and retaining top CPG & Retail talent remains.

As a result, Robert founded ARI to address exactly this issue.  He carefully started building a file with candidates he personally selected and that he could refer without having to worry.

In the meantime, this idea has evolved into a company specializing in the following areas:

  • National Account Team
  • Category Management
  • Shopper Insights
  • Brand Marketing
  • Customer/Trade Marketing